GCash Celebrates Partnerships with LGBTQIA+ Owned Businesses for Pride Month
GCash, the Philippines’ leading finance super app, is making waves this Pride Month by celebrating its partnerships with businesses owned by members of the LGBTQIA+ community. This initiative aligns with GCash’s vision of digital financial inclusion and economic growth for all Filipinos.
One such business benefiting from this partnership is Michin Saja, a coffee shop owned by entrepreneur Alexis Carlos. Alexis has transformed Michin Saja into a safe space for the LGBTQIA+ community, resulting in a café that prioritizes customer comfort and employee empowerment. Despite the challenges posed by the COVID-19 pandemic, Michin Saja has managed to expand, opening a second branch in Marikina last March.
GCash for Business has played a crucial role in supporting Michin Saja’s day-to-day operations, expansion, and financial stability during tough times. Through services like GLoan, the cash loan service offered by GCash’s lending arm Fuse, Michin Saja was able to develop new strategies and products to navigate the pandemic’s challenges.
Moreover, GCash’s digital payment solutions, such as Scan to Pay and WebPay, have enabled Michin Saja to conduct contactless transactions efficiently, ensuring the safety of both customers and employees. This partnership highlights GCash’s commitment to being a growth partner for micro, small, and medium enterprises (MSMEs), providing them with access to financial services and loans to thrive in the digital economy.
GCash for Business also offers a variety of loan services through Fuse, including GCredit and GLoan, with easy access through the GCash app. These services are designed to be inclusive and non-discriminatory, allowing individuals and businesses to borrow money based on their past transactions rather than credit history or collateral.
In addition to financial services, GCash for Business has launched The QueeR Market, a directory of LGBTQIA+ businesses where owners can showcase their offerings and stories. This platform aims to support and empower LGBTQIA+ businesses, fostering a more inclusive and vibrant business community.
Overall, GCash’s partnership with LGBTQIA+ businesses like Michin Saja underscores the importance of supporting diversity and inclusion in the business world. By providing financial solutions and a platform for visibility, GCash is championing the growth and success of LGBTQIA+ entrepreneurs in the Philippines.
