GCash Celebrates LGBTQIA+ Businesses for Pride Month

GCash, the Philippines’ leading finance super app, is making waves this Pride Month by celebrating its partnerships with businesses owned by members of the LGBTQIA+ community. One such business is Michin Saja, a coffee shop owned by entrepreneur Alexis Carlos, who inherited the business from her mother and transformed it into a safe space for the LGBTQIA+ community.

Thanks to GCash for Business, Michin Saja has been able to thrive and expand, opening its second branch in Marikina last March. The financial solutions offered by GCash, including GLoan, have provided stability and support to the café, especially during the challenging times brought about by the Covid-19 pandemic.

Alexis shared, “In order for us to overcome the difficulties of the pandemic, we had to develop new strategies or new products. My mother used GLoan for the research and development of our products and the marketing.” GCash payments have also been crucial for Michin Saja, allowing for contactless transactions and efficient deliveries during lockdowns.

GCash’s commitment to supporting LGBTQIA+ businesses is evident through its various services, including offline payment options, loans through Fuse, and The QueeR Market, a directory of LGBTQIA+ businesses. These initiatives aim to empower and uplift LGBTQIA+ entrepreneurs, ensuring their success in the digital economy.

CJ Alegre, GCash Sustainability Head, emphasized the importance of supporting LGBTQIA+ businesses, stating, “We want to be there every step of the way for these businesses, enabling them to freely access financial services and loans so they can thrive in this digital economy.”

Overall, GCash’s efforts to promote financial inclusion and economic growth for all Filipinos, including the LGBTQIA+ community, are commendable and showcase the app’s dedication to supporting diverse businesses and fostering a more inclusive society.